Leibniz Global Relaunch
Award: Yellow Pencil
Yellow Pencil / Branding / Large Enterprise / Brand Refresh / 2023
Award: Graphite Pencil
Graphite Pencil / Packaging Design / Rebrand
Award: Shortlist
Shortlist / Packaging Design / FMCG
The original Leibniz biscuit has a simple and distinctive design: 52 ‘teeth’ frame the rectangular shape on which the logo is imprinted in capital letters, according to Hermann Bahlsen’s original 1891 design. The biscuit is considered an icon of German design, and this was exactly Auge Design’s starting point when it came to Leibniz’s redesign. The team alluded to the original rounded style in the new brand logo and typography, and ‘baked’ them, just like biscuits themselves.
What did the judges have to say?
It takes the package to a whole new level; there's no way to have done this better.
Eva Yarza, Co-Founder, Yarza Twins
Are you credited on this winning entry?
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