The Copenhagen Bench
Award: Graphite Pencil
Graphite Pencil / Spatial Design / Public Spaces / 2023
Award: Shortlist
Shortlist / Direct / Press & Outdoor
Award: Shortlist
Shortlist / Experiential / Responsible Activations
To make the consequences of climate change tangible to everyone, TV 2 Denmark turned to a Danish design icon – the Copenhagen bench. TV 2 Denmark made a simple change to the design and elevated the bench by 85 centimetres to match the UN Climate Report’s estimate for the rise in sea levels by the year 2100. In collaboration with the original producer, TV 2 Denmark created 15 elevated benches from upcycled metal and recycled wood and placed them at central locations in Denmark’s largest cities, immediately grabbing people’s attention.
What did the judges have to say?
A simple visual idea that is a reminder of how climate change affects us.
ElsaMarie D’Silva, Founder, Red dot foundation (safecity)