Rocky
Award: Wood Pencil
Wood Pencil / Visual Effects / Compositing / 2023
2022 was the year that Ladbrokes went all-in. To be taken seriously as an entertainment brand, it knew it needed to behave like one. In this spirit, Ladbrokes challenged itself to deliver a moment of sheer unadulterated enjoyment that would connect with sports fans and players alike. The idea? To reimagine one of the most iconic cinema moments of all time: Rocky’s run. In an epic Hollywood first, Neverland seamlessly replaced the entire cast but Rocky with players from Ladbrokes’ world of sports and gaming, vividly bringing to life the jubilant spirit of the Ladbrokes platform ‘We Play Together’.
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