Cute Cure
Award: Shortlist
Shortlist / Packaging Design / Small Batch / 2023
Award: Shortlist
Shortlist / Product Design / Health & Wellbeing
The mission of the non-profit project Cute Cure is to support children who have to take various medications while receiving long-term medical care in hospitals. The goal was to create an innovative packaging system with sticker rewards for multiple drugs, such as drips, pills, syringes, and powder packs. The emotional healing kit includes 12 animal-themed covers in the primary lion box. The hospital staff or parents place the medication into animal packaging with an uplifting, motivational story. Stressful medicine packaging is transformed into a playful animal that helps kids to heal positively.
What did the judges have to say?
This work is cute and simple, yet the impact it provides for sick kids touched me tremendously. I can't imagine the appreciation of parents and the hospital support staff. Cute Cure provides a better experience for sick kids, minimising the trauma for all people involved.
Rolyn Lomocso, Senior Industrial Design Specialist, Design Center of the Philippines