There's Nothing Comic About Dyslexia
Award: Wood Pencil
Wood Pencil / Art Direction / Direct / 2023
Despite its dyslexia-friendly nature, Comic Sans is the most hated font in the world thanks largely to the design industry. Dyslexia Scotland launched a campaign that forces designers to face their arch-nemesis. Wherever they looked, there was Comic Sans wittingly calling on them to adopt a more inclusive mindset – not by overlooking their hatred of it and using it, but by designing new fonts that are both dyslexia-friendly and worthy of their designs at the same time.
What did the judges have to say?
The project challenged designers to rethink their truths about typography, inviting them to create more inclusive typefaces.
Ricardo Bezerra, CCO, Tátil Design
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