There's Nothing Comic About Dyslexia
Award: Wood Pencil
Wood Pencil / Art Direction / Direct / 2023
Despite its dyslexia-friendly nature, Comic Sans is the most hated font in the world thanks largely to the design industry. Dyslexia Scotland launched a campaign that forces designers to face their arch-nemesis. Wherever they looked, there was Comic Sans wittingly calling on them to adopt a more inclusive mindset – not by overlooking their hatred of it and using it, but by designing new fonts that are both dyslexia-friendly and worthy of their designs at the same time.
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What did the judges have to say?
The project challenged designers to rethink their truths about typography, inviting them to create more inclusive typefaces.
Ricardo Bezerra, CCO, Tátil Design
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