Leave With Pride
Award: Wood Pencil
Wood Pencil / PR / Public Affairs / 2023
Award: Shortlist
Shortlist / PR / Events & Stunts
If being LGBTQ+ is a ‘disease’, shouldn’t the ‘afflicted’ be entitled to sick leave? MullenLowe Singapore asked practising doctors to issue valid medical certificates, then enlisted LGBTQ+ volunteers to go undercover and ask their managers for sick leave. Captured as a video and spread online as part of a social campaign, their encounters were seen by millions of people who were prompted to rethink their prejudiced beliefs.