The Truth Wins
Award: Shortlist
Shortlist / PR / Digital & Social / 2023
Award: Shortlist
Shortlist / PR / Reactive Response
Online censorship is on the rise around the world and journalists are being silenced. But with a creative hack, Reporters Without Borders (RSF) made the truth available again on Twitter. RSF hijacked the lottery numbers and turned them into an access code for independent journalism. The lottery numbers were embedded in Twitter accounts which could be found easily by typing the numbers into the Twitter search bar. The social media concept was clever enough to attract the interest of the international media, and raise awareness and donations for the NGO.