The Innocent Eyes
Award: Graphite Pencil
Graphite Pencil / Film / TV/VOD Commercials 31 - 120 Seconds / 2023
Award: Wood Pencil
Wood Pencil / Film / TV/VOD Commercial Campaigns
The Eyes shows how a small-budget brand like Voiz can stand out from the crowd by using Gen Z insights in a weird yet authentic way. The campaign leveraged the brand idea that ‘Voiz really is too good to share’ and shaped it into a playful concept: ‘Show me your eyes to prove you’re not lying’. In the film, we see two eyes pop out of a person’s head and transforming into life-sized children. The result is a memorable film filled with oddball humour, which helped to drive engagement and allow the brand to cut through the competition.
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