Time
Award: Wood Pencil
Wood Pencil / Branding / Large Enterprise / Logos / 2023
Award: Shortlist
Shortlist / Branding / Large Enterprise / Brand Refresh
Time is a Malaysian internet provider that delivers fast speeds, great service, and unrivalled stability. Time’s infrastructure set a new standard in Malaysia, however, new regulations have forced it to share it with the competition, meaning it can no longer distinguish itself on speed alone. Time saw this as an opportunity to leverage its renowned service and cheeky personality in order to stand out and engage new customers. The result is an irreverent and expressive identity that champions and amplifies Malaysian culture to show how Malaysians really spend time on the Internet.
