Vehicle of Change
Award: Wood Pencil
Wood Pencil / Impact / Climate Solution / 2023
Award: Shortlist
Shortlist / Creative Transformation / Planet
How can we get the automotive industry to give up fossil fuels? Vattenfall and CAKE are leading the way with the first vehicle that’s truly fossil fuel-free. Not only is it emission-free when used, but it’s emission-free during the production process, too. Nord DDB Stockholm AB launched the project by visualising one bike’s CO2 footprint as a cube that shrinks as we work towards our goal of zero emissions. The methodology has been made open-source, and the team has shared every success and setback along the way, inspiring the rest of the automotive industry to remove CO2 from its production chains.
