Kin Seafood
Award: Graphite Pencil
Graphite Pencil / Branding / Micro Enterprise / Logos / 2023
Kin Seafood is an Australian direct to consumer brand that was created to introduce premium quality Southern Bluefin Tuna to the domestic and international markets. Three fishing families in South Australia combined their knowledge of sustainable fishing practices along with their ability to supply the best tuna on the market, and together created Kin. The brand line, Perfectly Wild, encapsulates the essence of Kin. The logo, created using the golden ratio, is a typographic representation of one of the ocean’s most prized delicacies. Gold foiling, subtle gradients, and dramatic imagery create a premium and distinct brand.
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