walk,walk,
Award: Shortlist
Shortlist / Illustration / Integrated / 2023
Brand-building in a world upended by climate change, war, economic uncertainty, and a global pandemic can feel like a long walk along a lonely road. Walk, Walk visualises the trials and rewards of this journey, and is a reminder that they are experienced by all brands in their own way. The campaign used hand-drawn illustrations and frame-by-frame animation to convey a sense of the day-to-day effort involved in brand building, and sought to inspire brands with hope and determination by reminding them that their seemingly solitary journey is in fact shared by all brands in this era.
