One-Star CookBook
Wood Pencil / Photography / Still Life & Studio / 2023
Wood Pencil / Book Design / Promotional
Wood Pencil / Art Direction / Printed Materials
Shortlist / Press & Outdoor / Press Campaigns
Shortlist / Writing for Advertising / Press
A dish is only as good as what it's like when it's delivered. No matter how good the chef, the ingredients, or restaurant, if it’s delivered badly, it’s ruined. In short, the delivery is a crucial ingredient in the recipe. There are many ways to ruin a dish in transit: mixed in the bag, soaked by a drink, dropped, or just late, what arrives is often a magical new creation. Deliveroo launched The One-Star Cookbook, a tongue-in-cheek collection of 36 dishes, inspired by real online one-star reviews of delivery disasters among Deliveroo's competitors.
What did the judges have to say?
Great idea, beautifully photographed.
Vahakn Vorperian, Creative Director, The Retouchers Ltd