Trending Billboards
Award: Shortlist
Shortlist / Press & Outdoor / Interactive Poster Adverts / 2023
Young people have been turning to new, visually stimulating platforms for inspiration. Google created Trending Billboards to get them to see a new side of search that’s much more fun and engaging. Combining Google Trends data, social listening, and research, Google and BBH USA identified the most relevant fashion trends to younger audiences. They then created custom billboards made with the most iconic fabrics and patterns associated with each trend. By simply scanning them with the Google app, people could find items featuring the same patterns and materials, and even shop the looks that they found.
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