Google Design - Design & Material Explorations
Award: Yellow Pencil
Yellow Pencil / Sound Design & Use of Music / Sound Design / 2023
Zelig Sound worked on an intense phase of sonic exploration and creative development for Google Design. Mirroring the designer’s processes, the aim was to uncover new creative avenues, creating a captivating sonic representation of their cutting-edge design and UI work. Driven and inspired by the motion, edit, and design, Zelig Sound experimented with different sounds and asked questions like, ‘What if it sounded like this?’, ‘What happens if we do this instead?’, ‘Does it have to sound like that?’, and ‘Is it music or sound design, or both, or neither?’ The idea was to delight and surprise the viewer.
What did the judges have to say?
We awarded Google Materials the highest Pencil for its many clever parts. It's brilliantly crafted, blurring the lines between music and sound design, and it elevates the animation by creating personality and charm with all its detail. It stands as a work of inspiration for upcoming sound designers.
Abby Sie, Head of Sound, Film & TV, MassiveMusic Sydney
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