Freeform
Award: Wood Pencil
Wood Pencil / Branding / Large Enterprise / Brand Refresh / 2023
Freeform is all about backing young adult stories that buck tropes and curb conventions, giving a platform to overlooked narratives. Last year, Freeform completed its streaming-first transition, transforming its programming in the process. COLLINS worked with Freeform to transform its purpose, story, and brand, repositioning it from channel to creator. This gave Freeform a new core promise: to push new perspectives. This allowed Freeform to articulate what made it different – deep stories told from emerging perspectives that help young people shape their place in the world.
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