KFC Left-Handed
Award: Wood Pencil
Wood Pencil / Commerce / Acquisition & Retention / 2023
To get people onto its updated app, KFC needed something innovative, something crazy, something absurd, something that would change fried chicken forever. But when you’ve fried chicken to perfection for almost 70 years it’s hard to see how you can innovate any further. However, insights showed that 11% of Australians are left-handed, revealing an opportunity to turn something iconic into something new. Enter: the Left-Handed Drumstick.
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