Jersey Pay
Award: Wood Pencil
Wood Pencil / Digital / Use of Technology / 2023
Award: Wood Pencil
Wood Pencil / Experiential / Community Activations
Award: Shortlist
Shortlist / Commerce / Purchase Experiences
Corona invented a new way of enjoying a football match simply by creating a new payment solution for its fans. Jersey Pay turns team jerseys into a digital wallet, eliminating frustrating problems experienced by fans in stadiums. By going to any Modelorama vendor with a Jersey Pay logo, fans then have an RFID tag installed into the jersey badge, which allows them to use contactless pay with any PoS terminal in the stadium. Additionally, by using this payment method, fans can enjoy extra benefits and promotions, taking their experience beyond the stadium.