Leo-Kellogg 70
Award: Shortlist
Shortlist / Animation / Characters & Creatures / 2023
Leo Burnett and Kellogg’s Canada have been working together for 70 years. To commemorate their 70th anniversary, the agency needed to find a way to celebrate their longstanding history together and show the industry just how unique the partnership is. When Leo Burnett retraced this history, the team found someone who would be more jealous than anyone else: Newt the Gnu, the mascot who lost out to the iconic Tony the Tiger. Leo Burnett created a documentary-style short showing what Newt has been up to while Kellogg’s Canada and Leo Burnett have been busy crafting and building brands for the last seven decades.