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Selfridges Celebrates: 2D Artistry

Award: Yellow Pencil

Yellow Pencil / Illustration / Environmental / 2023

For the launch of its new season, joy and celebration burst in to Selfridges stores through the lens of 2D artistry. Running from January until April 2023, shop windows and product displays featured scenes from otherworldly shop fronts. Filled with kooky characters and a whimsical sense of humour, customers were invited into this world of colour as an antidote to the greyness of the gloomy winter months.

  • Selfridges Celebrates: 2D Artistry
  • Selfridges Celebrates: 2D Artistry
  • Selfridges Celebrates: 2D Artistry
  • Selfridges Celebrates: 2D Artistry
  • Selfridges Celebrates: 2D Artistry
  • Selfridges Celebrates: 2D Artistry
  • Selfridges Celebrates: 2D Artistry
  • Selfridges Celebrates: 2D Artistry
  • Selfridges Celebrates: 2D Artistry
  • Selfridges Celebrates: 2D Artistry

What did the judges have to say?

It was clear what she made and who it was for. I liked the quality of the imagery, and the number of photos and videos helped to understand the project. Her work spoke to me.

Aurelia Durand, Artist, aurelia design studio