Add The M
Award: Shortlist
Shortlist / Digital / Tactical / 2023
Have you ever wondered why men’s sports are just called sports, but women’s sports are called women’s sports? Rethink worked with YWCAs across Canada to add the missing M to men’s sports logos and start a conversation about gender equity in sport.
What did the judges have to say?
Wonderfully simple and subversive.
James Miller, Chief Strategy Officer, BBDO