YBY
Shortlist / Side Hustle / Start-Up / Established Professional / 2023
YBY™ is the first magnetic construction and balance toy made out of mycelium and bamboo, and is completely plastic free. It challenges the conventional design of wooden toys by using a system of arches and linear pieces that operates both in compression and in tension. This allows YBY to form organic shapes spanning in all directions. It is open-ended with a customised locking system to provide endless opportunities for play. YBY™ was developed in the belief that imagination is an essential part of childhood, and that caring for the environment is the platform for their future.