Money Dream
Award: Shortlist
Shortlist / Impact / Campaign Communications / 2023
In South Korea, over 600 million unfit banknotes are discarded every year – none of which are recycled. To repurpose the banknotes, the Watermelon created the Money Dream pillow. It developed a new type of pillow filling by combining ground banknote waste with an eco-friendly material, using roughly 5 million won (around 3,800 USD) in banknotes per pillow. Creating demand for the pillows meant that more discarded banknotes would be recycled, meaning people were helping to protect the environment without even realising it.