Coca-Cola Masterpiece
Award: Yellow Pencil
Yellow Pencil / Visual Effects / Computer-Generated / 2023
Award: Graphite Pencil
Graphite Pencil / Production Design / Short Form
Award: Graphite Pencil
Graphite Pencil / Visual Effects / Compositing
Award: Shortlist
Shortlist / Film / Social Commercials Over 30 Seconds
Award: Shortlist
Shortlist / Sound Design & Use of Music / Audio Composition
Masterpiece is the latest expression of Coca-Cola’s Real Magic platform. The campaign film is set in a gallery, where Andy Warhol’s 1962 artwork Large Coca-Cola comes to life. The iconic Coca-Cola bottle is passed from one from painting to another, as an entire universe magically comes together to deliver an uplifting moment to the person who needs it most. Paintings by Turner, Munch, Van Gogh, Hiroshige, and Vermeer – as well as paintings by emerging artists from around the world – deliver Coca-Cola’s dose of refreshment to a student in need of inspiration.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.