Milk Manga
Award: Wood Pencil
Wood Pencil / Experiential / B2C Activations / 2023
Award: Wood Pencil
Wood Pencil / Illustration / Packaging
Award: Shortlist
Shortlist / Graphic Design / Applied Print Graphics
In Gifu Prefecture in Japan, home to Seki Milk, most children weren’t drinking enough milk, and were missing out on much of the essential nutrition they needed as a result. So Seki created Milk Manga, which tapped into children’s obsession with manga stories. The stories were illustrated by a renowned manga artist and printed in white ink onto the milk bottles. As they drank the milk, the manga stories would be revealed. After the illustrated bottles were introduced, 95% of the children were finishing it all, getting all the nutrition Seki had to offer.
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