Baby Dove | Under Pressure
Award: Shortlist
Shortlist / Direction / Short Form / 2023
Baby Dove’s campaign Under Pressure portrays common experiences in the early stages of motherhood, including sleep deprivation, physical changes, and balancing responsibilities. It is designed to encourage women to talk about their own postpartum experiences with the parental health organisation Postpartum Support international. With support from the organisation and a group of mothers who had postpartum anxiety and depression, the campaign brings together resources and tools to help new mothers deal with these pressures.