The Real Airdrop
Award: Wood Pencil
Wood Pencil / Experiential / Use of AR / 2023
Award: Wood Pencil
Wood Pencil / Media / Mobile
Award: Shortlist
Shortlist / Gaming & Virtual Worlds / Use of AR
Since boxes with items are dropped from planes during Free Fire battles, AKQA made real planes drop virtual items into people's phones. When a plane is flying by, people can point their phone up to the sky to collect an airdrop that will go straight to their in-game wallet. To make this possible, AQKA created a web app that combined real flight data with users' phone geolocation in real-time, turning real planes into a trigger to unlock the experience.
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