• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)
Checkout

Spellbound by Sweden

Award: Shortlist

Shortlist / Radio & Audio / Entertainment / 2023

Can you attract tourists by scaring them away? In a category defined by sight-seeing and perfect Instagram moments, Sweden tuned into the buzz around mysticism and occultism to stake its claim as a nature destination. Sweden’s mythology-steeped nature was brought to life in a modern, horror-themed audio adventure that lured visitors into an eerie journey deep into Sweden's forests. Global media attention proved that fear attracts more than picture-perfect experiences – even when it comes to travelling.

Credits

Lead

Client

Advertising Agency

Production Company

Country

Art Director

Chief Creative Officer

  • Angela Mears

Content Specialist

Creative Director

Director

Film Producer

Global Chief Creative Officer

  • Tom Beckman

Head of Production

  • Kirsten Slotten

Lead Influencer Manager

  • Mananya Komorowski

Motion Designer

Photographer

Production Manager

Senior Designer

Activation Planner

Brand Manager

Chief Executive Officer

Chief Marketing Officer

Chief Strategy Officer

Client Lead

Director of Integrated Strategy

  • Kareya Saleh

Head of PR

Head of Social Media

Head of Strategic Planning

Junior Strategist

  • Matthew Keith

Media Manager

  • Hannah Jones

Media Vice President

  • Meaghan Jones Koppel

Operations Manager

PR Planner

PR Strategist

Project Manager

Social Media Manager

Show Less
Show More