Special You Can Buy
Award: Wood Pencil
Wood Pencil / Radio & Audio / Commercial Campaigns / 2023
You can’t have a life-changing experience every week. But you can get a once-in-a-lifetime deal on a lovely espresso machine at ALDI. The radio campaign compared the most priceless wonders of the universe with the very real – and economical wonders – of the ALDI Special Buys aisle. It’s special you can buy.
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