Royalty Free Bots
Shortlist / Radio & Audio / Entertainment / 2023
Streamers and gamers often listen to music in the background. However, platforms like Twitch block their use when streamers don’t own the rights to the music. Budweiser found a way to help them by creating the Royalty Free Bot, which hijacks the platform and helps new artists to promote their music at the same time. It offers royalty-free music that allows streamers to keep doing what they do, while creating opportunities for emerging music to get recognised.