The Singularity
Award: Yellow Pencil
Yellow Pencil / Digital / Integrated / 2023
Award: Graphite Pencil
Graphite Pencil / Digital / Promotional Websites
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Film
Award: Shortlist
Shortlist / Film / TV/VOD Commercials 31 - 120 Seconds
Squarespace is a website that makes websites. This realisation sends actor Adam Driver on an epic journey to the fraying edges of reality, where he spawns multiple versions of himself and ultimately triggers The Singularity. In addition to a 30-second ad that ran during the Super Bowl, with a longer 90-second cut available online, the team also built out the mythology of the ‘website that makes websites’ through social media, wild postings, a behind-the-scenes film featuring multiple Adam Drivers joking around on set, a limited edition website template, and an immersive website.
What did the judges have to say?
Amplification in a very funny, epic, grand execution of a very simple product function. A website that makes websites.
Marie Claire Maalouf, Executive Creative Director, Impact BBDO
It was the perfect use of digital and craft.
Joana Gabriela Mendes dos Santos, President, Creative Club
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.