ProPILOT MOP
Award: Wood Pencil
Wood Pencil / Experiential / Use of Technology / 2023
TBWA\HAKUHODO developed the world’s first mop incorporating Nissan’s automated driving technology, and hacked the NBA half-time show and used it as a demo for Nissan’s technology. Audiences believed the cleaning staff would start mopping, but they were greeted by the sight of the mops moving and cleaning of their own accord, while dancers weaved in between. The almost magical convergence of disruptive tech and poetic dance turned half-time into a spectacle for Nissan’s technology, leaving a lasting impression on everyone who witnessed it.
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