Theater for Everyone
Award: Shortlist
Shortlist / Creative Transformation / Products / 2023
To make theatre experiences accessible for people with hearing impairments, ACG Reklamugynokseg developed an idea that uses the audience’s smartphones to create subtitles for theatre plays. The user connects to the theatre’s WiFi network and sees the subtitles synchronised to the play, which is streamed via a website. In theatres, phone holders were placed on the backs of the seats, so that people with hearing impairments can easily follow the play.