Frango Assado – Funky Chicken
Award: Graphite Pencil
Graphite Pencil / Typography / Logos / 2023
For over 70 years, São Paulo’s drivers have headed to Frango Assado to stop, rest, and refuel – both their body and their car. With 26 locations across the state, it’s a beloved landmark that’s been on the map for generations. However, times change. How we refuel or recharge our cars these days is very different to how it was done 70 years ago, and the same can be said for how we refuel ourselves, so it was time for Frango Assado to catch up.
What did the judges have to say?
This was a deceptively simple and joyful solution. A big move on from where the brand was before that gave a very individual and crafted look.
Emily Fox, Creative Director, Lewis Moberly
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