Saudi Design Festival Visual Identity
Award: Graphite Pencil
Graphite Pencil / Typography / Integrated / 2023
The visual identity for the Saudi Design Festival was redesigned based on the geometric shapes found in traditional Arabic calligraphy. Variable font technology was used to transform this typographic geometry into infinite possibilities. The logo consists of a typographic wordmark that is defined by four axes, each one allowing changes to the letterform's weight, width, height, and spacing. The visual identity is typographically rich, offering a wide range of possible layouts and applications.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.