• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

For When It's Time

Award: Yellow Pencil

Yellow Pencil / Film / Social Commercials Over 30 Seconds / 2022

Award: Graphite Pencil

Graphite Pencil / Film / TV/VOD Commercials Over 120 Seconds

Award: Wood Pencil

Wood Pencil / Casting / Film

Award: Wood Pencil

Wood Pencil / Entertainment / Scripted Short Form

Award: Shortlist

Shortlist / Sound Design & Use of Music / Existing Music

With the world’s population stuck inside due to the global pandemic, there was a major drop in social interactions, which meant people no longer needed to freshen their breath with gum. One very long year later, people were about to re-emerge into public life. Extra’s campaign film, For When It’s Time, aimed to dramatise just how joyous the public’s return to the world could be. It was held together by a storyline that hit close to home, reminding people that when it’s time to get close again, they might want to freshen up with some Extra Gum first.

  • Video Player is loading.
    Current Time 0:00
    Duration 0:00
    Loaded: 0%
    Stream Type LIVE
    Remaining Time 0:00
     
    1x

What did the judges have to say?

"Perfectly matched the collective emotional feeling of the moment with the purpose of the product."

Antonia Zobaran, Creative Director, AlmapBBDO