The Refugee Jatoba
Award: Graphite Pencil
Graphite Pencil / PR / Public Affairs / 2022
Award: Wood Pencil
Wood Pencil / Sound Design & Use of Music / Original Composition
Award: Wood Pencil
Wood Pencil / Experiential / Responsible Activations
Award: Shortlist
Shortlist / Direct / Integrated
The Amazon rainforest is losing the war against illegal deforestation. By using a loophole in the 1951 U.N. Refugee Convention, which defines a refugee as any living being that is persecuted and has their life put at risk in their home country, an asylum request was made for a Jatobá tree – an endangered tree species in the Amazon. The requests were sent to foreign ambassadors and printed across OOH advertisements next to over 100 embassies in Brazil.
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