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The Source

Award: Shortlist

Shortlist / Photography / Documentary / 2022

Reuters prides itself on delivering facts, information and news without bias and in real-time, in keeping with its strict code of ethics and standards called the Reuters Trust Principles. This formed the basis of The Source – the first global brand campaign in the 170-year history of Reuters – which positioned Reuters as the source of the real story. Unbiased and without agenda, Reuters delivers the news in its purest form. The imagery and footage are left to speak for themselves across the imagery, conveying the way that Reuters tells stories as they are.

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Credits

Lead

Client

Country

Advertising Agency

Agency Producer

  • Emily Brownlow

Brand

  • Reuters

Colourist

  • Simon Pearson

Creative Director

Director

Executive Producer

  • Zoe Barlow

Head of Design

Head of Production

  • Charlotte Greywoode

Music & Sound Composer

  • Max Gaha-Maguire

Photography

  • Reuters Journalists Various

Production Assistant

  • Lili Therin

Production Company

Agency Business Director

  • Gideon Maier

Chairman

  • Mark Roalfe

Chief Executive Officer

  • Michael Friedenberg

Chief Marketing Officer

  • Josh London

Global Marketing Director

Head of Planning

Project Director

  • Mandy Wilson
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