Guinness
Award: Shortlist
Shortlist / Direction / Film / 2022
After the pandemic caused pubs across the UK to close, the nation was thirsty. The inspiration for the #LooksLikeGuinness campaign reflected the way that, when people miss something, they see resemblances of it everywhere they look. The ad opens with a series of black and white objects – socks on a washing line, a white cat napping on a black compost bin – before revealing the ultimate black and white object that has been on everyone’s minds: a pint of Guinness, in a pub, with their mates.