Modibodi: Embodied. Postpartum Unfiltered
Award: Shortlist
Shortlist / Photography / Documentary / 2022
In order to redefine postpartum apparel, the postpartum experience would have to be portrayed in a new way, too. A publicly available image gallery was launched, comprising over 1,500 images captured by 28 photographers from 14 countries, who through their own lived experiences offered a real perspective on previously unseen aspects of postpartum life. Through partnering with Getty Images, Modibodi was able to create an enduring space in culture where women could reclaim the word postpartum, and brands, governments and institutions could access the images to continue to do the same.
