Adidas Skin Statements
Award: Shortlist
Shortlist / Photography / Lifestyle / 2022
Ill-fitting sports bras can hold women back from their fullest potential. adidas believes that bodies of all shapes and sizes deserve support and comfort tailored to them, so the brand reimagined and re-released its entire sports bra range. To tease the launch of the collection before it hit markets, the brand launched a campaign that let women know that adidas understood their needs, and worked to destigmatise the conversation around them, helping to inspire future generations to feel confident and unashamed in asking for what they need. Because it’s time we give women, whatever their shape, size, or sport, the support they deserve.
