The 1 - The Trainee
Award: Graphite Pencil
Graphite Pencil / Direction / Film / 2022
Award: Shortlist
Shortlist / Film / Social Commercials Over 30 Seconds
Last year, membership platform The 1 found that only two million out of its 19 million members redeemed their privileges. To remind non-active users just how many privileges they stand to gain – and lose – on The 1’s new online app, the platform launched The Trainee, an online short film about a lost-and-found department where millions of privileges were left unredeemed. The story follows a new trainee who is assigned to inform The 1 members about their lost privileges while introducing The 1 App and its features. Can the trainee hold true to his oath even while getting shunned and mistreated?