KFCinema
Award: Shortlist
Shortlist / Sound Design & Use of Music / Sound Design / 2022
To mark the reopening of French cinemas in May 2021, KFC showed its support by launching a new communications campaign making use of KFC’s menu. KFC’s campaign film showed a professional film foley artist, Romain Anklewicz, dubbing scenes of movies, such as The Way of the Dragon, using menu items including KFC Tenders, Boxmasters and burgers. At the end of the film, KFC invited people to support movie theatres by going back to the movies in the first days of their reopening, offering them KFC Tenders on presentation of their movie ticket.