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ONE – WhatsApp New Year’s Campaign

Award: Graphite Pencil

Graphite Pencil / Cinematography / Film / 2022

Award: Wood Pencil

Wood Pencil / Direction / Film

At the centre of WhatsApp’s New Years Eve campaign was a three-minute film that stopped time. It tells the story of an entire love affair that takes place during the ten-second countdown to the New Year. Full of punch and attention to detail, the director drew extraordinary performances from the actors, artfully combining Oscar-winning camerawork with an emotional soundtrack. Ultimately, this sensitive work turned a simple countdown into a rich narrative about love, loss, and reunion.

What did the judges have to say?

"Felt relevant and transformative at the same time."

Motheo Moeng, Cinematographer, Exposure Crew