Spice up your Valentine's Day
Wood Pencil / Packaging Design / Limited Edition / 2022
Wood Pencil / Press & Outdoor / Press Campaigns
Wood Pencil / Press & Outdoor / Poster Campaigns
Wood Pencil / Illustration / Packaging
Shortlist / Art Direction / Press
Shortlist / E-Commerce / Social
Le Chocolat des Français is a brand known for its creative, illustrated packaging. For Valentine's Day 2022, the brand created chocolate using ginger, which is considered an aphrodisiac, making it ideal for couples who have fallen into a routine. The brief was simple: create packaging and a campaign that is colourful, fun and sexy, so five packs were created, each with naughty visuals showing five different scenes of bored couples. To avoid censorship issues, the visuals used everyday objects that serve as innuendos when read with the line ‘Spice up your Valentine's Day’.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.