Where's the Loo
Award: Shortlist
Shortlist / Packaging Design / Limited Edition / 2022
Award: Shortlist
Shortlist / Illustration / Packaging
Where’s the Loo brought 12 fantastical worlds to life on the toilet paper wrappers and invited customers to find the toilet hidden on each. Customers could find toilets on both the wrappers and the delivery box while supporting the goal of helping people find toilets around the world. Every roll was filled with adventure – fun easter eggs, unique characters and references to its impact partners. Characters from the wrappers were also printed inside the delivery box to encourage customers to colour them in with their families.
