Belong - It Feels Good To Belong
Award: Shortlist
Shortlist / Sound Design & Use of Music / Adapted Music / 2022
The world may seem scary, dark and isolated, but the truth is that there is connection everywhere – you just have to look for it. It Feels Good to Belong, which launched the new brand platform for Australian telecommunications company Belong, was a metaphor for just that. Using a unique, acapella re-recording of Lady Gaga’s song Born This Way, it showed that no matter your size, shape, colour or creed, it always feels good to belong.