King's Inch
Award: Shortlist
Shortlist / Packaging Design / Consumer / 2022
King’s Inch is a single malt whisky that is Glaswegian through and through. It shares its name with a small island that once sat in the River Clyde, which runs through the city, and was once decreed a ‘royal’ measurement, with three fat barleycorns laid end to end equalling a ‘King’s inch’. The packaging design drew on Glasgow’s spirit as a city, and features its flexible brand marque that plays with movement and elongation.
