Air Padding
Award: Graphite Pencil
Graphite Pencil / Product Design / Responsible Products / 2022
Live plucking is a dreadful practice used to harvest goose down, and involves plucking the goose's feathers while it is still alive. To maximise the down production, geese are repeatedly plucked alive during their lifetime. Due to its cruelty, live plucking is being carried out in secret. PARACOSM STUDIO wants to bring an end to this brutal process, so it searched for an alternative to goose down. Air is the most effective material to insulate – the greater the amount of air, the more warmth – so PARACOSM STUDIO created Air Padding, a winter jacket filled only with air.
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