Swipe Night: Killer Weekend
Award: Wood Pencil
Wood Pencil / Film / Interactive / 2022
Award: Shortlist
Shortlist / Entertainment / User Participation
Award: Shortlist
Shortlist / Entertainment / Apps
Award: Shortlist
Shortlist / Digital / Social
Tinder's Swipe Night is an interactive live-action entertainment platform. It lives exclusively on the Tinder app and is designed to give Gen Z a more meaningful way to connect through the power of storytelling. The experience is shot from a first person perspective, meaning the user becomes the protagonist as they swipe to make choices at various points in the story, which ultimately changes the narrative. Not only that, but the choices also impact who the user matches with at the end. It's a game-changing experience that blends marketing, entertainment, technology and dating.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.